• About Sales & Marketing

About Sales and Marketing:

The study is based on “A Guide to the Sales and Marketing Body of Knowledge” or SMBOK® Guide that provide guidelines for the Sales and Marketing of products and services in any organization.

It provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. Offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities.

About SMBOK® Guide

SMBOK® Guide is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMBOK® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.

SMBOK® Guide consists of the following set of books —

  1. Marketing Strategy
  2. Marketing Research
  3. Digital Marketing
  4. Corporate Sales
  5. Branding and Advertising
  6. Retail Marketing

SMBOK Certification Hierarchy

Associate Level Certifications — The introduction modules (first two chapters) of each book are available at no charge to interested individuals. All Aspects of Sales and Marketing have an applicable Associate-level certification. The certification exams are free and not proctored; and candidates have one hour to complete each exam. There is no work experience requirement and no mandatory educational hours in addition to the recommended study.

Professional Level Certifications — All Aspects of Sales and Marketing have an applicable Professional-level certification. The certification exams are proctored and candidates have two hours to complete each exam. The prerequisite is a study of the relevant SMBOK® Guide book with more emphasis on the highly recommended inputs, tools, and outputs for each process relevant to the particular Marketing Aspect. There is no work experience requirement and no mandatory educational hours in addition to the recommended study.

Specialist Level Certifications — All Aspects of Sales and Marketing have an associated Specialist-level certification. The certification exams are proctored and candidates have three hours to complete each exam. The prerequisites are attaining the Professional level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, three years of related work experience, and twenty mandatory educational hours.

Expert Level Certifications — All Aspects of Sales and Marketing have an associated Expert-level certification. The certification exams are proctored and candidates have four hours to complete each exam. The prerequisites are attaining the Specialist level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, seven years of related work experience, forty mandatory educational hours, and recommendations from two peers and a manager.